Artificial dyes

Due to the low price, most companies use artificial dyes. The color of our products is given strictly by the natural ingredients used.

Artificial flavors or perfumes

We do not use any artificial flavors or synthetic perfumes. The taste and smell of our products comes strictly from the natural ingredients used.

Ingredients of animal origin

We have worked hard to find alternatives that replace animal products with natural plants, so that they can be used in our products as healthy, non-toxic ingredients. For example, Glycerin used in many toothpastes and soaps can be of animal origin or derived from oil, while Glycerin used in our products comes exclusively from plants, has a 100% vegetable composition.

* The only ingredients of animal origin that we use are royal jelly and propolis that are obtained naturally from bees as a final product, these being totally renewable and sustainable.


All the products we currently manufacture DO NOT CONTAIN gluten at all.


Parabens are a fairly common additive in cosmetics, including toothpastes. Used as preservatives, parabens are chemicals that can mimic hormonal estrogen and cause developmental or reproductive problems. Some of the chemicals you need to avoid are: Methylparaben, Ethylparaben, Isobutylparaben, Propylparaben, Butylparaben, Isopropylparaben, Benzylparaben.


We do NOT use bleach or Peroxide in toothpaste; instead, we use a combination of 4 or more natural ingredients that lead to deep cleansing and rendering white in a natural way.


We do not use petrochemical-based ingredients such as mineral oil, paraffin or petrolatum and we do not use ethoxylated ingredients such as polysorbates or PEG.


Phthalates are used to improve the performance of personal care cosmetics (for example, to improve the smell in a formula), but we have always avoided this class of ingredients.


Many of the conventional toothpastes contain artificial sweeteners; Saccharin, for example, is an oil-based sugar substitute. "Sugar" which is produced in the laboratory, obtained from crude oil, which falls into the same category of sweeteners as Acesulfame K, sucralose, aspartyl phenylalanine, methyl ester, alitam and tagatose. Saccharin has been confirmed to cause cancer in several clinical trials in the 1970s, but unfortunately it continues to be an intensively used additive. In PRANOYA products we use only natural sweeteners, such as xylitol and we rely on the tastes given by the ingredients to flavor our toothpaste.

Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES)

Sodium Lauryl Sulfate (SLS) and Sodium Laureth Sulfate (SLES) are surfactants that are used in a wide range of products, from industrial cleaning agents to toothpastes, and their main purpose is to provide an effect foaming. Nearly 16,000 studies have mentioned the toxic nature of SLS, however it is still used in many cosmetics as well as in most conventional toothpastes. The problem with SLS and SLES is that they can cause conditions like mouth ulcers and stomach problems. EWG claims that this chemical, which is also used as an insecticide, can cause irritation and toxicity to organs.

Different names used by companies to hide this ingredient:

● Sodium dodecyl sulfate (SDS)● Monododecyl ester● Sodium salt● Sulfuric acid● Sodium sulfuric acid salt● Monododecyl ester sodium salt sulfuric acid● Sulfuric acid monododecyl ester sodium salt● Aquarex methyl● Akyposal SDS● A13-00356

Propylene Glycol

It is a mineral oil that, in industrial grade, is used in antifreeze, paints, enamels and defrosting solutions. So only if your teeth. freezes, propylene glycol will help you. It is used in toothpastes to smooth the texture. Unfortunately it can also cause reproductive problems and skin irritations.


When aspartame is ingested, one of the chemicals in this compound is to be broken down into methanol, a poisonous alcohol. Our bodies cannot digest this form properly. This toxic substance can easily travel through the blood and can be converted to formaldehyde. As this builds up in the body, the negative effects become more and more obvious, such as headaches, dizziness, weakness, memory loss and gastrointestinal stress. A 2014 study also found that aspartame is a potential carcinogen.


Derived from seaweed, carrageenan is a common thickener in toothpastes - both conventional and natural. It can also be found in foods such as milk, chocolate and yogurt. If it is used in natural foods and toothpastes (not in our products), it does not mean that carrageenan is completely safe. It has been shown to cause inflammation in the gut and possible colon tumors.


Triclosan, by definition, is a pesticide but is used as an antibacterial agent in toothpastes, said to help fight plaque and gingivitis. It has even been considered a "super-chemical" due to its ways of fighting scary and powerful bacteria. In 2016, the FDA banned triclosan in body cleansers, but it is still allowed in toothpastes because many well-known companies use this ingredient. A component of Agent Orange used in the Vietnam War, turned out to be part of the same family as the chemical structure of triclosan, these being "cousins" compounds.


Perhaps the most shocking news about fluoride according to recent studies is that no toothpaste formula actually contains enough of the active substance to remineralise teeth, and manufacturers can't add more because of regulations.

Ingestion of too much fluoride can cause permanent discoloration of the teeth, stomach problems, rashes and impaired glucose metabolism.

Everyone has heard of the substance fluoride, which is one of the most controversial substances used in toothpaste. In fact, about 95% of conventional toothpastes sold in the world today contain fluoride. In the past, consumers have been told that fluoride is an indispensable element because it can strengthen teeth and make them more resistant to cavities. However, in recent years there have been concerns about the health risks of fluoride, especially in young children who tend to swallow a lot of toothpaste when using it, which can lead to fluorosis, a disease characterized by multiple intoxications.

In fact, the FDA requires a warning label on every tube of fluoride toothpaste sold in the United States. In recent clinical trials, hydroxyapatite has been declared the ingredient that offers at least as many benefits as fluoride promises, only it has no side effects at all. The combination of ingredients used by us to remineralize the teeth is even stronger, being totally natural.

Also, a useful tip for dentists: topical applications of fluoride (to be effective) must be put on the teeth after brushing, so that the biofilm is removed and fluoride can be absorbed.

Titanium DIoxide (TiO2) Pigment White 6 (PW6) or CI 77891

Titanium dioxide is an inorganic chemical compound added in the form of a dye to make white toothpaste. While most studies have concluded that titanium dioxide is safe for topical use on the skin because it is not absorbed, there have been no studies to determine if it is absorbed by the mucous membranes of the mouth. According to the environmental working group, there is a concern about inhaling titanium dioxide, as it can be carcinogenic and could cause organ toxicity.

It is also important to note that titanium dioxide does not provide any oral benefits; it is simply part of a marketing tactic to appeal to those who like white toothpaste.

Hydrated Silica, Bicarbonate

Toothpaste should be slightly abrasive to be effective. Some of the abrasive ingredients used, such as silica beads or bicarbonate, are too abrasive. These ingredients can remove enamel and affect dentin, creating sensitivity and leading to gingival retraction. At PRANOYA, we use specially chosen ingredients with a very low degree of abrasiveness (such as natural diamond powder, siwak powder, bamboo powder and a special low abrasiveness calcium carbonate) that can provide a perfect cleaning and at the same time not affect the tooth enamel or the gleam of the dental veneers.

Diethanolamine (DEA)

Diethanolamine (DEA) is a chemical used as a foaming agent in toothpastes. This compound is another known hormonal disruptor, and the EWG ranks it at 10 on the danger scale. It is also used in some products to regulate the pH level and can react with certain substances to create carcinogens. DEA is also known to produce organ toxicity.

PEG-8 and PEG-12

The term "PEG" (polyethylene glycol) is used for synthetic polymers of ethylene oxide - in toothpastes are used as moisturizers and solvents. Humectants prevent water loss and act as stabilizers. (According to the EWG, these polymers can be contaminated with potentially toxic production impurities, such as 1,4-dioxane)

What companies claim

Many companies claim that when they are confronted that they use these ingredients in recommended concentrations in such a way that they do not affect the body. But we all know that digestion and absorption begins in the mouth and toothpastes from our point of view should not contain even one ingredient that could theoretically cause serious health problems.