What is it?

Allantoin is a chemical that has been shown to be Non-Toxic and Safe, which is used in a variety of cosmetic applications.In its organic form, allantoin is found in several plants such as sugar beet, chamomile, tobacco seeds and other plants.

What is he doing?

Allantoin is considered an effective moisturizing ingredient when used on the skin, and its gentle, non-irritating qualities make this ingredient an excellent ingredient that can be used in anti-aging products for those with sensitive and slightly irritated skin.

Why do we use it?

We use Allantoin in PRANOYA toothpaste for its strong effects on accelerating tissue healing, as an anti-irritant and good healer.

What is it?

Harvested from the sap of the stem, Bamboo Powder is a 100% natural active ingredient, a very fine powder derived from the bamboo tree, also called the "iron tree", a plant species that has very straight, cylindrical stems up to 25 cm tall. meters and at the same time very durable. Bamboo is considered one of the most primitive trees in the world.

What is he doing?

Bamboo powder offers a strong cleaning effect on teeth and stains on them, has antibacterial properties and helps eliminate unpleasant odors from the oral cavity, thus giving the feeling of clean and fresh teeth even up to 8-12 hours.

Why do we use it?

Bamboo powder from the composition of PRANOYA toothpaste is used as an active ingredient that helps balance the pH of toothpaste, thus creating an alkaline environment, perfect for natural reminalization of teeth, cleaning of tartar and stains caused by careless consumption of acidic substances from the foods we eat daily.

What is it?

Calcium hydroxide is an odorless substance that has been introduced (in the form of Calxyl) into endodontics since 1920 by Hermann.

Compared to other substances, Calcium Hydroxide is distinguished by the minimum coefficient of irritability for periodontal and pulpal tissue, and its alkaline pH can lead to cytotoxic effect.

What is he doing?

Calcium hydroxide contributes to the elimination of microorganisms from the duct space, induces the formation of hard tissue and dries the channels containing secretions. At the same time it is a powerful bactericide, compared to other substances used for the treatment of dental canals.

Why do we use it?

We use Calcium Hydroxide in PRANOYA toothpaste for its bactericidal and antimicrobial action, due to its alkaline pH. The high alkaline environment leads to effects such as the destruction of the negative bacterial membrane.

What is it?

Lemon essential oil is a liquid extracted from lemon that has an astringent taste and countless health benefits such as: a good antibacterial, has refreshing properties and is a good skin tonic.

What is it?

Lemon essential oil is known for its revitalizing properties, for mental benefits (maintaining mental clarity), has proven to be extremely beneficial and as a remedy for oily skin problems and generally helps maintain health and digestion.

Why do we use it?

We use in PRANOYA toothpaste the essential oil of lemon as a flavor and for its qualities that offer the sensation of freshness.

What is it?

Calcium carbonate is a substance that can be found in rocks, in the form of a fine, white, odorless powder with a slightly calcareous taste. The substance has a thickening, opacifying effect and its manufacture is done in natural calcites, without nanoparticles. In its natural form it exists in chalk, limestone and marble. It is also a component of harder organic materials, such as shells or eggshells.

Calcium carbonate is used as an ingredient in products such as soy or almond milk as a source of dietary calcium. It is also used as a medicinal supplement or gastric antacid.

In the PRANOYA toothpaste an extract from the limestone from the Orgon quarries, France is used and it is purified to have a superior quality.

What is he doing?

During brushing, calcium carbonate acts as a gentle abrasive that removes plaque without destroying the enamel or scratching the teeth or veneers.

Why do we use it?

Calcium carbonate is used in PRANOYA toothpaste for its natural composition, without nanoparticles that has a thickening effect and for the low abrasive effect, cleaning and, at the same time, polishing teeth and veneers.

What is it?

Glycerin or Glycerol is a natural liquid with the consistency of syrup, colorless, odorless, with a sweet taste, soluble in water and alcohol that boils at 290 ° C, evaporates and freezes hard. Glycerin can be obtained from animal fats in combination with vegetable oils, or only from vegetable oils. It facilitates the retention of water in the skin tissue and is an emollient. It is used in pharmaceuticals, personal care and food for its various benefits.

What is he doing?

Vegetable glycerin helps reduce bacterial plaque by reducing the available activity of water and acts as a protection against tooth decay. It has temporary effects in reducing tooth sensitivity, offers the sensation of freshness and cleaning of teeth. Misused in large quantities in oral hygiene products, glycerin can slow down or even stop the natural remineralization of teeth. That's why we use symbiosis of ingredients that prevent this from happening. Glycerin does not damage the gums or tooth enamel.

Why do we use it?

Due to its moisturizing property, glycerin has an extremely important role in the composition of PRANOYA toothpaste, as it prevents the drying process of the composition in the tube. It is also used as a natural sweetener, for the sweet taste it has, but also for the emollient property that gives the toothpaste a pleasant texture. In our products we use only vegetable glycerin .

What is it?

Hydroxyapatite is a natural mineral also known as hydroxylapatite (HA), which has the chemical structure of Ca5 (PO4) 3 (OH), expressed as Ca10 (PO4) 6 (OH) 2, referring to two entities that make up the unit cell. of the crystal.

Hydroxyapatite is naturally found in 90% tooth enamel and 70% in dentin, so they are mostly composed of hydroxyapatite, more precisely the non-stoichiometric form of hydroxyapatite which is about 70% by weight and over half of the volume of human bone.

Also, mint, green tea, trifolium, Khat stems and basil leaves are five different types of plants that also contain constituent compounds of calcium hydroxyapatite, calcium hydroxide. The amount of hydroxyapatite extracted from the leaves and stems of the five differs, the lowest in trifolium, the highest in Khat and Mint.

Many structures, including the pineal gland, also contain the arenaceous body or "brain sand" which are tiny calcified crystals of hydroxyapatite.

Hydroxyapatite is also the final hydroxyl member of the complex group of apatites Ioni OH that can be replaced by the creation of carbonate, chloride or fluorine, fluorapatite or chlorapatite.

In the unadulterated form, hydroxyapatite is a white powder, and in its natural form it can have a green or yellow color, comparable to dental fluorosis stains.

It has biomedical and mechanical properties, so it regenerates and reminalizes bone tissue.

What is he doing?

The biomedical and mechanical advantages of the properties of hydroxyapatite led to the examination of its potential to remineralize bone tissue.

The hydroxyapatite particles in PRANOYA toothpaste are bioactive and have the ability to integrate into the composition of enamel and dentin, penetrating the small imperfections on the surface of the teeth that repairs and protects them from the destructive action of bacteria and acids.

Why do we use it?

Hydroxyapatite in synergy with the other ingredients, has a rapid action of remineralizing the enamel and dentin, achieving what was previously thought impossible: repairing tooth enamel only by non-invasive natural methods.

What is it?

Lithothamnium powder is the powder obtained by a process of drying and grinding algae called Lithothamnion. This is a type of taloid red algae that includes 103 species, red algae being some of the oldest groups of eukaryotic algae, and can be found in the English Channel and the Mediterranean Sea where the water has a depth of over 100 meters. Lithothamnium seaweed is known for its benefits and properties, being rich in minerals and trace elements such as Manganese, Calcium, Iron, Magnesium, Copper, Potassium and Selenium.

What is he doing?

Lithothamnium powder has the property of strongly reminalizing the teeth, detoxifying the entire oral cavity, reducing tooth sensitivity and cleaning both natural teeth and dental veneers.

As a precaution, those who are allergic to algae, shellfish, fish, seafood should avoid this product.

Why do we use it?

Rich in countless minerals, Lithothamnium Powder is used in PRANOYA toothpaste for its positive effects on the entire oral cavity, in that it is a good smoothing agent, calming agent, but also anti-inflammatory that maintains optimal oral health and helps rapid remineralization of teeth.

What is he doing?

Mint water is a natural substance obtained from mint leaves (mentha piperita), more precisely from mint hydrolate and has many benefits on oral hygiene. It acts as an alkaline food against acids that cause tooth decay and gingivitis. The mint leaves from which it is obtained contain Potassium, Magnesium, Calcium, Iron and Phosphorus, which helps maintain and form bone density in the teeth and jaw.

What is it?

Peppermint water used in the composition of PRANOYA toothpaste, has natural anti-inflammatory and antibacterial properties, eliminating bacteria that settle in the teeth and prevents infections. It stimulates the production of saliva and enzymes needed for digestion and has a cooling effect. Contains vitamins and minerals that help improve the health of tooth enamel, teeth and gums. It is used after tooth extractions and prevents swelling of connective tissue, reducing bleeding.

Why do we use it?

Peppermint water is used in PRANOYA toothpaste, due to the beneficial effect it has in daily use. As an important ingredient, peppermint water keeps your breath fresh, has a cooling effect and fights gum disease.

What is it?

Peppermint essential oil is a 100% natural fatty acid, derived from plants, extracted from mint leaves, which has a cool and sweet taste. It is known for its benefits that help increase mental quality, eliminate congestion and the cooling effect on the skin.

At the same time, peppermint essential oil contains flavoring agents soluble and dispersed in toothpaste, which significantly reduce odor and unpleasant taste.

What is he doing?

The essential oil present in mint is most effective in killing what are called anaerobic bacteria, which tend to live in an environment with low oxygen levels. These bacteria tend to cause gum disease and other oral health problems.

Why do we use it?

The essential oils of thymol, menthol, eucalyptol and methyl salicylate are considered to have antibacterial activity by altering the bacterial cell wall. These active ingredients help to significantly reduce bacterial plaque and gingivitis.

What is it?

Menthol crystals are organic compounds made synthetically or obtained from natural peppermint oils. It is a crystalline substance, clear or white in color, solid at room temperature and melts easily. Menthol is obtained by subjecting the distilled oil to a temperature of about -22ºC using a mixture of frost; At the same time, menthol dissolves easily in alcohol or essential oils and can be dissolved in water or oil at a melting point of 111.2 ºF. Because menthol crystals are so concentrated, only a very small amount is needed in the products, in order to feel the strong cooling effect and the pleasant mint flavor.

What is he doing?

Menthol has local qualities of anesthetic and annoying and is widely used to soothe minor throat irritations. They are most used in toothpastes and mouthwashes for its cooling properties that also refresh the breath.

Why do we use it?

Used as a flavoring in PRANOYA toothpaste, our natural menthol also has antibacterial properties.

What is it ?

Since ancient times, people have been connected with nature and have known how to benefit from all the elements favorable to their health. A very good example is propolis - a natural food that people have used for personal care due to its healing effects. This substance results from a complex process of combining many elements gathered by bees from various species of trees, such as poplar, birch, chestnut, willow, ash, alder and some species of fruit trees. The mixture obtained has the role of protection and consolidation of the hive, hence the word "propolis" which comes from the Greek language, translating as "the part in front of the fortress"

What is he doing?

Studies have shown that, through its composition full of natural elements beneficial to the human body, propolis has countless benefits on the oral cavity, by acting as a good antioxidant, anti-inflammatory, antiviral, antibacterial and antifungal. Thus, it offers particularly important effects in combating and preventing bacterial plaque, but also maintains optimal oral health, even healing the gums after surgery. Propolis extract exerts a selective decrease, a cytotoxic action on human gum fibroblasts compared to chlorhexidine.

Why do we use it?

In both toothpaste and mouthwash, propolis is used for its properties to slow the growth of plaque and pathogenic microflora responsible for gingivitis. The propolis solution also has beneficial effects in the process of cleaning and disinfecting the toothbrush. Propolis extract also has a role in curing halitosis, a condition responsible for bad breath due to poor oral hygiene.

What is it ?

Diamond powder natural , as its name suggests, is made of the finest particles of precious diamond, resulting in a non-toxic abrasive powder. Since 2009 in the USA, Diamond Powder has been the only patented and successfully tested ingredient on dental veneers, thus guaranteeing the highest standards in terms of simultaneous cleaning of both natural teeth and dental veneers. with a low abrasion index (20-30 RDA) depending on the particle size used (0.5 microns or less).

What is doing?

Due to the diamond particles, the powder contributes to the simultaneous cleaning of teeth and dental veneers in a professional, fast and uniform way, without having any abrasive effect on teeth or dental veneers, thus completely eliminating the possibility of scratching the surface of tooth enamel. At the same time, the Diamond Powder proved to be effective in maintaining the dental luster and restoring the natural white of the teeth, but especially of the prosthetic parts.

Why do we use it?

We have chosen to use this naturally active ingredient for its multiple properties proven in all clinical trials conducted so far. It offers a low effect of abrasiveness, completely and simultaneously cleanses both the surface of the tooth and the dental veneers, prevents the appearance of tartar and tooth staining and successfully contributes to increasing the life of prosthetic works. Each tube of paste contains at least 1ct of Natural Diamond Powder.

In combination with other active ingredients, diamond powder also has anti-inflammatory properties. Effective sedatives increase the protective properties of the membranes of the oral mucus, reduce the appearance of plaque and oral bacteria.

What is it?

Chocolate flavor is generally used for its color and texture, but also to give a unique flavor. Unlike other ingredients, the chocolate flavor does not contain other substances in the composition, being 100% natural

The chocolate flavor contains antioxidants whose amount is reduced if the cocoa is subjected to the process of alkalization.

At the same time, the chocolate aroma contains many minerals beneficial to the body, including Calcium, Copper, Magnesium, Phosphorus, Potassium, Sodium and Zinc.

What is he doing?

Chocolate flavor has various scientifically proven benefits for our body, such as: lowering blood pressure, improving nitric oxide in the blood (which dilates and relaxes blood vessels), helps improve overall well-being, reduces the symptoms of depression by stimulating the secretion of Serotonin (role in stabilizing the natural mood), can reduce the risk of neurodegenerative diseases, improves brain function and many other benefits.

Why do we use it?

We use Natural Chocolate Aroma in PRANOYA toothpaste for its unique smell and taste.

What is it?

Natural sodium sarcosinate, also known as Sarkosyl, is a non-irritating surfactant, a natural foaming agent and a strong denaturing agent that has a high affinity for protein, being used in shampoo, shaving foam and toothpaste. It is incompatible with cationic materials and pH 2.5 acids, but is effective in oral care due to surfactants that are less irritating.

Compared to the toxic ingredient Sodium Lauroyl Suflate (SLS) found in conventional toothpastes, the ingredient Sodium Lauroyl Sarcosinate in PRANOYA toothpaste is a non-toxic substance that does not cause any negative side effects over time, and does not irritate. not at all skin, gums or mucous membranes derived from sarcosine, a natural amino acid found in the human body and almost any type of biological material from animals to plants.

What is he doing?

Natural sodium sarcosinate has an efficiency in acidic and alkaline solutions, in floral water, and due to the biological processes of interference with membranes, it also has antibacterial properties.

Why do we use it?

Following studies on toothpastes, it was found that foaming agents increase the effectiveness of toothpaste, allowing the penetration of the substance in all areas between the teeth that seem inaccessible, in order to completely clean the teeth. Therefore, the use of sodium sarcosinate increases the quality of PRANOYA toothpaste, primarily because it is natural and also because it acts easily on the entire surface of the teeth, not being at all irritating to the skin or mucous membranes. It is the perfect solution for people who are allergic to conventional toothpaste due to the foam that comes in contact with the gums.

What is it ?

Panthenol is a term of Greek origin that translates to "everywhere" and refers to the element resulting from the penetration of pantothenic acid into the skin. In turn, pantothenic acid belongs to the group of B vitamins, respectively Vitamin B5 and has an important role in tissues and cells, being chemically composed of D and L isomers, but only the D isomer is active (D-Panthenol).

What is he doing?

Along with Vitamin C, derived from lemon essential oil, panthenol helps restore the epithelial tissue of oral mucus, has the property of stimulating the synthesis of collagen and the immune system and increases the ability of phococytes to protect against bacteria.

Why do we use it?

D-Panthenol is used in PRANOYA toothpaste because it has strong calming, healing, anti-inflammatory effects on epithelial lesions, promotes epithelialization of lesions and softens scar tissue. Helps treat injuries caused by tooth extractions, gingivitis stomatitis, pain caused by brushing "false" teeth, ulcers and traumatic lesions of the mucus.

What is it?

Potassium sorbate (also known as potassium sorbate) is a preservative often used in the food industry and is a product that is marketed in the form of white crystals, the substance being soluble in water and chemically synthesized.

The US Food and Drug Administration (FDA) has confirmed that it is a safe substance if used properly.

What is he doing?

The main role of potassium sorbate is to ensure food safety and fight bacteria in the composition. Without preservatives such as Potassium Sorbate, the composition of food or cosmetics would be altered.

Why do we use it?

In PRANOYA toothpaste, Potassium Sorbate is used as an antimicrobial and preservative to prolong the shelf life of the paste composition, stopping the development of mold, fungi and yeast.

What is it ?

Royal jelly is the natural ingredient that comes directly from young bees that biologically produce this element that ensures the life of the entire hive, by feeding the queen exclusively with it. The queen is the most important in the hive, because without her the whole hive would die, so she is carefully cared for and fed with this unique substance, being the only natural product that contains 10 HDA (10-hydroxy-2-decenoic acid). Also, royal jelly is rich in acetylcholine and, a lesser known fact, it is also rich in vitamin B complex (B1, B2, B3, B5, B6 B8, B9, B12).

What is he doing?

Since 10 HDA acid and Acetylcholine are found naturally only in royal jelly, they give the substance various benefits, such as antibacterial, antiviral and antifungal functions. Acid 10 HDA even contributes to the production of stem cells, which play a key role in the body, and Acetylcholine plays a crucial role in the process of transmitting neural impulses.

Why do we use it?

Royal jelly has an extremely important role in the PRANOYA formula, because thanks to this ingredient, the composition offers antioxidant and healing effects. It helps prevent and recover gingival inflammation, quick healing and healing of the gums postoperatively and permanent maintenance of the oral cavity in optimal condition.

Moreover, due to its superior qualities, royal jelly is a good stabilizer and preservative in that it is natural and does not negatively change the composition of the toothpaste. This ingredient also successfully contributes to the extension of the shelf life and freshness of the composition, guaranteeing a degree of safety and quality of products containing this active ingredient.

What is it?

From the very beginning, people intuitively understood the need for oral care, implicitly to have clean and healthy teeth, using the elements that were in the immediate vicinity, accessible in raw form in nature.

Siwak powder is one of the best examples of natural elements of oral care, as it was extracted from the tree called Salvadora Persica which has its origins in the Middle East and whose branches were used by people thousands of years ago to make natural toothbrushes.

Siwak powder is still used today in dental cosmetics, due to the extraordinary elements it has, such as Silicon, Phosphorus, Flavonoids, Calcium, Vitamin C and Tannic Acid, substances necessary for human teeth.

What is he doing?

Studies show that leftover food left on the teeth is responsible for cavities and gingivitis, which in turn is responsible for bad breath and eventually periodontitis, a disease that attacks the teeth at the base and causes them to fall out at an extreme rate. of accelerated. In this sense, the daily use of oral care products containing siwak powder solves these problems, because siwak powder has purifying and sanitizing properties, thus eliminating bacterial plaque, preventing the appearance of caries, gingivitis, implicitly gingival bleeding, by an easy and delicate cleaning of the teeth, contributing to the restoration of their natural white.

Why do we use it?

Being one of the active ingredients in PRANOYA toothpaste, Siwak Powder thus contributes to the daily care of the entire oral cavity, through its beneficial properties to eliminate bacteria, to protect the enamel of natural teeth and dental veneers, through its delicate texture and composition, and by mixing with other ingredients such as hyaluronic acid, royal jelly and propolis, PRANOYA toothpaste acquires the property of healing and healing tissues and has an effect on cell division. It has also been tested on patients with orthodontic work in progress with very good results.

What is it?

Hyaluronic acid is an anionic glycosaminoglycan that is part of the three tissues: connective, epithelial and nervous. Hyaluronic acid is unsulfated, has the property of reaching very large molecular sizes and arises in the plasma membrane, unlike other glycosaminoglycans that take shape in the Golgi apparatus. Hyaluronic acid was first obtained in 1934 by Karl Meyer and John Palmer.

Hyaluronic acid is a biological skin moisturizer, so it is used as a bioactive ingredient in skin care products, because it has the property of maintaining the elasticity of the epidermis. It is also a major component of the extracellular matrix, thus regenerating tissues and successfully treating inflammation.

What is he doing?

Hyaluronic acid can be applied in various ways and helps maintain healthy teeth, by healing tissues, repairing injuries and strengthening the gums in a very short time.

Hyaluronic acid also has anti-inflammatory and antibacterial properties, so it is used to treat periodontal disease, because it accelerates dental recovery and fights gingivitis. It is mainly recommended for people with dental treatments, such as implants or dental veneers.

Why do we use it?

Hyaluronic acid has anti-inflammatory, antibacterial and tissue healing properties. In this regard, studies show that the use of the post-implantation or operative ingredient achieves fantastic results in bone and gingival regeneration. In combination with the other ingredients in toothpaste, especially Royal Jelly, it can be used as an adjunct to mechanical therapy in the treatment of periodontitis, offering countless benefits in periodontal therapy. Therefore, introduced into PRANOYA toothpaste, hyaluronic acid contributes to the daily care of gums and teeth, preventing gum disease responsible for periodontitis because we use sodium hyaluronate which is more easily absorbed and has a lower molecular weight than normal hyaluronic acid or hydrolyzate.

What is it?

Sodium benzoate is a crystalline form of benzoic acid, which takes on this form when dissolved in water. It is usually obtained by reacting sodium hydroxide with benzoic acid and is considered a safer and more natural alternative than parabens.

What is he doing?

Sodium benzoate is a safe substance and most commonly used in many products in the food industry, due to its bacteriostatic, fungistatic properties, but especially due to its preservative properties. At the same time it prevents mold and the accumulation of bad bacteria in the composition of the formula.

Why do we use it?

We use Sodium Benzoate in PRANOYA toothpaste for its strong and natural preserving properties of the composition, contributing to a longer shelf life of the product and not modifying or altering the substances in the formula.

What is it ?

Known since ancient times, from the Aztec period to the present day as a "supplement of nature", Spirulina is an alga, being in fact a natural bacterium extremely beneficial to the human body. It has always been used for its antioxidant and nutritional benefits, and is now grown in Mexico, Africa, Hawaii and Japan. Due to its natural composition in which phycocyanin is mixed with chlorophyll, spirulina has a blue-green color. It has been used as food even for NASA astronauts, to combat child malnutrition and HIV since the 1980s. It is recommended by the United Nations and the World Health Organization, precisely because it is a natural element that provides food safety. and health.

What is he doing?

Due to its composition of natural pigments, such as phycocyanin and chlorophyll, which have antioxidant, antibacterial, anti-inflammatory and anti-fungal effects, with low toxicity and minimal side effects, spirulina has the beneficial property of fighting bacterial plaque that settles in the oral cavity.

Spirulina from toothpaste has the role of reducing bacterial plaque and curing gingivitis. This ingredient is also effective in reducing dental plaque scores significantly compared to baseline scores. This could be attributed to antimicrobial compounds found in cyanobacterial exudates that include polyphenols, fatty acids, glycolipids, terpenoids, alkaloids, carotenoids and a variety of bacteriocins. Harder was the first to observe the antimicrobial substance secreted by algae.

They have also been shown to produce substances that can inhibit microbial growth. The significant anti-gingivitis and anti-inflammatory effect of toothpaste can be attributed to the important constituents, phytocyanin (PC) and gamma-linolenic acid (GLA). Spirulina contains 1.3% GLA and CPC.

Why do we use it?

PRANOYA uses spirulina powder as an ingredient that contributes to the natural green color of the composition in the toothpaste, due to the pigment it contains. Being a 100% natural dye and having antibacterial properties, it gives the toothpaste only properties beneficial to balance and oral health.

What is it?

Xanthan gum is a non-toxic substance obtained from the fermentation of plant matter, namely a bacterium called Xanthomonas Campestris, which grows on certain species of Brassicaceae where, using the plant substrate, it produces a gum exudate or 'gum', a high molecular weight anionic polysaccharide and its main ingredient is binder.

This substance has been used for a relatively short time as a food ingredient following a study of cereal products carried out by the Department of Agriculture in 1950. In 1968 it was approved by the FDA and today, after fermentation, the substance is subjected to a process in which the polymer is recovered by precipitation with isopropanol, filtered, dried and crushed, being marketed in the form of a cream powder that has an extremely interesting chemical composition. , because it reacts in a specific way with certain substances and has many benefits.

In this sense, it is soluble in hot and cold, forming aqueous solutions of which the viscosity remains unchanged, is compatible with most salts, moderate concentrations of surfactants and most preservatives, is compatible with vegetable hydrocolloids, does not form gels on its own, but forms Thermally reversible gels, does not contain gluten, is non-toxic, and incompatibilities are rare (borates, hypochlorites, peroxides, free radical generators).

What is he doing?

As the FDA has confirmed that Xanthan "gum" is a safe substance to be used in foods, such as dressing or salad dressings, as a stabilizer, emulsifier, thickener, it has the same role for oral care products.

Why do we use it?

Like most oral care products, such as PRANOYA toothpaste, they need stabilizers, emulsifiers and thickeners in the chemical process, and the addition of Xanthan "gum" as an ingredient makes it possible to preserve the natural composition of the product.

What is it?

Xylitol is a natural white, crystalline, sweet substance (similar to table sugar) that is found naturally in fruits and vegetables, but which is also produced by the human body. Xylitol is unique among sugar alcohols, having an inhibitory effect on glycolysis.

What is he doing?

It is considered to be a karyostatic agent, as it can inhibit the metabolism of carbohydrates from various oral microorganisms, prevent the formation of cavities and provide a particularly pleasant taste while using toothpaste. The inhibitory effect on glycolysis was related to the adoption of xylitol by a PTS (phosphotransferase) system specific for constitutive fructose and the subsequent intracellular accumulation of xylitol-5-phosphate. Such a mechanism reduces the formation of acid in glucose and reduces the content of Streptococcus mutans in both plaque and saliva.

Why do we use it?

In PRANOYA toothpaste, we use Xylitol as a natural sweetener (which offers a pleasant, gentle and sweet taste) but also for the amazing changing effects on plaque. Bacterial plaque is a sticky substance that adheres to the teeth, full of bacteria responsible for bad breath, an effect that can cause tooth decay and gum disease. In addition to the sweet taste, it also produces a cooling sensation in the mouth. At the same time we use Xylitol because it cannot be fermented by oral microorganisms and in combination with Hydroxyapatite it helps to remineralize in a spectacular way.

What is it ?

Zinc is a strong, relatively non-toxic, non-cumulative essential trace element that is found in various foods, but is also used as a dietary supplement. It has many benefits for oral care, but it is also necessary for the proper functioning of the whole body. Zinc also contributes to PTS inhibition, glucose uptake by Streptococcus mutans, Streptococcus sanguis and Actinomyses naeslundii, and glucose metabolism to lactic acid.

What is doing?

Zinc offers countless dental benefits. A first benefit would be related to the inhibition of bad breath, also called "bad breath" or halitosis, which comes mainly from the oral cavity. The unpleasant odor is due to the retention of anaerobic, Gram-negative bacteria, which occur after consuming certain foods. These bacteria use sulfur-containing amino acids as a substrate in their production of volatile sulfur-containing compounds (VSCs). VSCs have a distinctly unpleasant odor even in low concentrations. The role of Zinc in this situation is to inhibit the production of ESR in the oral cavity by interacting with sulfur in amino acids or their metabolism. Therefore, Zinc can be retained in the oral cavity for about 2-3 hours after brushing teeth that bind to acidic substances on the oral mucosa, in saliva or on bacterial surfaces.

Zinc is added to toothpastes and mouthwashes in the form of zinc, chloride or zinc citrate.

The effects of zinc are thought to be intracellular, resulting from the inhibition of sulfhydryl enzymes, especially "enzyme L" in the phosphotransferase and aldolase and glyceraldehyde dehydrogenase transport system by the glycolytic pathway.

Zinc also inhibits the trypsin-like protease activity of Porphyromonas gingivalis and Capnocytophaga gingivalis.

Why do we use it?

The role of zinc in PRANOYA toothpaste is to inhibit the growth of plaque and is also used as an inhibitor of dental calculus.